Media Invited to Attend the FIRST(R) Robotics Competition Arizona Regional

Microchip Technology Inc.:


                  The FIRST(R) Robotics Competition Arizona Regional is a
                  high-school robotics competition that features teams of
                  students guided by their industry mentors as they compete in
                  an alliance of robots racing to complete their tasks within a
What:             two-minute window. Prior to the regional competition, each
                  team has six weeks to design and build a robot. During the
                  "Logo Motion(TM)" game, the teams will drive their robots
                  across the playing field to hang shapes on a grid, then deploy
                  smaller robots to climb a pole for extra points.

                  Additional details:

                  --  45 teams from Arizona, California, Mexico and New Mexico
                      will compete

                  --  Participating students are eligible to apply for more than
                      $14 million in scholarships

                  --  The winning alliance is eligible to go on to the FIRST
                      Championship in St. Louis, Mo. in April

                      The competition is free and open to the public. Spectators
                  --  must wear closed-toed shoes to view the pit, or robot
                      staging area

When:             Competition - March 18-19, 9 a.m. to 5 p.m. each day

                  Media Preview - March 17, 7:45 a.m. to 5 p.m.

                  During the preview, the media is welcome to preview the
                  competition during robot unloading, event set up and practice
                  rounds. This pre-event activity is exclusive to the media and
                  is NOT open to the public.

Where:            Hamilton High School

                  3700 S. Arizona Ave.

                  Chandler, AZ 85248

Media

Opportunities:    Still and video photography are permitted, and shot
                  opportunities include:

                  --  Custom-built robots competing in fast-paced events

                  --  Festively dressed local students and their mentors putting
                      designs and skills to the test

                  --  Students interacting with volunteers

                  --  On-site teamwork, troubleshooting and problem solving

                  --  Spirit and excitement as students, families and friends
                      cheer for their local teams

                  Interview opportunities include:

                  --  FIRST(R) students and their mentors from the community
                      (available throughout the event)

                  --  Steve Sanghi (available from 10 a.m. to noon on Friday and
                      from 2 to 4 p.m. on Saturday)

                  Sanghi is president and CEO of Microchip Technology, co-chair
                  of the FIRST Arizona Regional Planning Committee, FIRST
                  sponsor and member of the FIRST Board of Directors.

Contacts:         For more information and to RSVP:

                  Jessica Brown, Microchip Technology Inc. Public Relations
                  Specialist

                  Office: (480) 792-4386, email: jessica.brown@microchip.com

                  On-site during the event:

                  Carol Popovich, Arizona FIRST Regional Director

                  Cell: (480) 335-2091

More

                  To learn more about FIRST and the 2010 FIRST Robotics
Information:      Competition, read below and visit
                  http://www.microchip.com/get/BH88.

About

                  FIRST's mission is to transform our culture by creating a
FIRST:            world where science and technology are celebrated, and where
                  young people dream of becoming science and technology heroes.

                  Accomplished inventor Dean Kamen founded FIRST (For
                  Inspiration and Recognition of Science and Technology) in 1989
                  to inspire an appreciation of science and technology in young
                  people. Based in Manchester, N.H., FIRST designs accessible,
                  innovative programs to build self-confidence, knowledge and
                  life skills while motivating young people to pursue
                  opportunities in science, technology and engineering.

                  The FIRST Robotics Competition challenges teams of young
                  people and their mentors to solve a common problem in a
                  six-week timeframe using a standard "kit of parts" and a
                  common set of rules. Teams build robots from the parts and
                  enter them in a series of competitions designed by Dean Kamen,
                  Dr. Woodie Flowers, and a committee of engineers and other
                  professionals. Students participating on FIRST teams are
                  eligible to apply for over $14 million in scholarships.

                  Chandler-based Microchip Technology Inc. is the Organizing
                  Sponsor and a Leader in Technology Sponsor of the FIRST
                  Robotics Competition 2011 Arizona Regional. To learn more
                  about Microchip, visit www.microchip.com.



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Note: FIRST is a registered trademark of FIRST in the U.S.A. and other countries. The Microchip name and logo is a registered trademark of Microchip Technology Inc. in the U.S.A. and other countries. All other trademarks mentioned herein are property of their respective companies.


    Source: Microchip Technology Inc.